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Travel
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Use Cases
Proven value of our Product Marketing expertise
Delivering exceptional results because your success is our objective.
+30% Upsell
Travel
Countries:
Global
Business Focus:
B2B
Focus On:
Web & App
What was the need?
Client Need
- GROWTH: Established faster Go to Market methodology to optimise growth
- UPSELL & CROSS-SELL: Training of Sales & Account Management teams in order to become more product focussed and be able to Upsell and Cross-sell
- COMMUNICATION: Internal and external product communication and alignment between all internal stakeholders (Product, Marketing, Sales,...)
Created a 1 stop shop for a global product knowledge sharing
Uplift in Up-Sell and Cross-Sell of the offers
+10% Direct Booking
Hospitality
Countries:
Global
Business Focus:
B2C/B2B
Focus On:
Web & App
What was the need?
Client Need
DEFINE THE PRODUCT MARKETING METHODOLOGY
- Role definition and outcome within the company
- Internal stakeholders buy-in
- Definition of overall Product Marketing delivery plan
- Team set-up and onboarding
INCREASE GROWTH
- Improve product led actions to push direct bookings
- Go-to market of guest relevant features
- Overall product knowledge sharing to increase adoption
Created a B2C go-to-market methodology to strengthen guest loyalty and satisfaction
Product Marketing Team: Restructured and onboarded a NEW Product Marketing team
Customer satisfaction 4.5/5 score
Fitness
Countries:
France
Business Focus:
B2C/B2B
Focus On:
Web & App
What was the need?
Client Need
CREATE FROM SCRATCH THE WEBSITE & APP CONCEPT OF 3 PREMIUM FITNESS/WELLBEING CLUBS
- Brief and manage the product owner about the concept
- Focussing on customer centricity
- Definition and personalisation of the overall daily product need (App and Website)
- Exceed innovation of the overall customer journey
- Increase in download and usage
New site creation. New App creation.
Optimisation of the product usage for a better retention and upsell.
App and Web creation
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